Ed Richards | Consumer Account Manager


Email: edwardrichards@pch.uk.com

Telephone: 07793 919 124

I have specialised in the field of private medical insurance since 2005 having worked for a major insurer, Aviva (formerly Norwich Union) for ten years and then a major medical insurance broker, prior to joining Premier Choice.   

My clients are individuals/families based in the UK (as well as UK Citizens living abroad), I also have extensive experience in looking after major names within the fields of business, television, music, and the movie industry.

My personal objective is to provide a level of service that exceeds my client’s expectations, and this results in building strong, lasting relationships.  At my previous broker appointment, I was the most recommended consultant for two consecutive years due to my clients endorsing my services to their colleagues, families, and acquaintances.   

As Premier Choice is independent, I am able to negotiate on my clients’ behalf with all the major insurers.

I am qualified in the area of private medical insurance and hold the Chartered Insurance Institute IF7 qualification.

If you are looking for a proactive, conscientious, consultant who has a thirst for knowledge I will advise you independently and expertly.  My services include comprehensive policy reviews, in-depth market analysis for new clients and policy maintenance, being on hand at any time to assist my clients.


  • Individual UK health insurance
  • Individual international health insurance
  • Cash plans
  • Dental plans